AR Shopping Experience for Gaming Hardware

HP/HyperX · May 2025 – August 2025

Pioneered HyperX's first augmented reality e-commerce experience, positioning the brand ahead of competitors like Razer and Logitech in the gaming peripherals space. Presented directly to the HyperX CEO, earning executive buy-in and driving investment interest in AR for e-commerce and brand experiences.

Role & Objective

•Served as Product Design Intern on the 3D and CGI Team, owning the end-to-end AR initiative
•Identified market opportunity: 61% of consumers prefer retailers with AR, yet no gaming peripheral brand offered it
•Built business case and technical proof-of-concept to position HyperX as first-mover in gaming hardware AR
•Collaborated cross-functionally with marketing and UI teams using Figma and Photoshop

Technical Contributions

•3D Asset Optimization: Reduced Cloud 3 headset mesh from 6M+ to 15k triangles (99.7% reduction) via Blender, enabling real-time web/AR rendering
•Accessory Asset Pipeline: Optimized 3 HyperX headset accessory sets from 12M to 30k triangles using Quad Remesher, with baked normal and diffuse maps
•AR Product Customizer: Built web-based real-time customization with HX3D accessories using Lens Studio
•Interactive Packaging: Developed AR experience triggered by physical product box using marker-based tracking
•AR Quick Start Guide: Created paperless onboarding flow replacing printed manuals

Results & Impact

•Presented to HyperX CEO – received direct executive feedback and approval
•Drove AR investment interest for e-commerce and brand experiences company-wide
•Delivered production-ready assets: PBR texturing, lighting, and ray-traced rendering for web deployment
•Created scalable AR shopping flow: Browse → Customize → Try-On → Checkout
•Positioned HyperX ahead of Razer, Logitech, and SteelSeries in AR adoption