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UnityAR3D

AR Product Customizer

HP/HyperX · Summer 2025

Developed an interactive 3D experience that showcases key product highlights and allows in-store customers to customize HyperX's Cloud 3 S headset in real time.

Role & Objective

  • •Worked as the sole Augmented Reality Developer to create an in-store and mobile-friendly customization tool to drive HX3D accessory sales and in-store purchases.
  • •Highlighted unique product features to support customer decision-making at the point of sale.
  • •Bridged the gap between headset purchases and accessory personalization.

Key Contributions

  • •Optimized 3D models (Blender) and textures (Blender & Substance Painter) for mobile performance.
  • •Built the interactive experience in Unity with real-time rendering and AR integration.
  • •Developed feature callouts, animations, and clickable hotspots to showcase benefits like comfort, sound quality, and HX3D compatibility.
  • •Delivered a production-ready solution for retail deployment.

Results & Impact

  • •Helped customers understand HyperX advantages over competitors directly in-store.
  • •Increased headset engagement and HX3D accessory sales.
  • •Provided a scalable, interactive retail tool that enhances the buying experience.