AR Product Customizer

Developed an interactive 3D experience that showcases key product highlights and allows in-store customers to customize HyperX's Cloud 3 S headset in real time. The solution helps sway purchase decisions by visually demonstrating HyperX's advantages over competitors.

Role & Objective

•Worked as the sole Augmented Reality Developer to create an in-store and mobile-friendly customization tool to drive HX3D accessory sales and in-store purchases.
•Highlighted unique product features to support customer decision-making at the point of sale.
•Bridged the gap between headset purchases and accessory personalization.

Key Contributions

•Optimized 3D models (Blender) and textures (Blender & Substance Painter) for mobile performance.
•Built the interactive experience in Unity with real-time rendering and AR integration.
•Developed feature callouts, animations, and clickable hotspots to showcase benefits like comfort, sound quality, and HX3D compatibility.
•Delivered a production-ready solution for retail deployment.

Results & Impact

•Helped customers understand HyperX advantages over competitors directly in-store.
•Increased headset engagement and HX3D accessory sales.
•Provided a scalable, interactive retail tool that enhances the buying experience.