Animation
Animatic
Spring 2024
Nike x League of Legends Skin Collaboration: Zeri
Led concept development and visual design for a Nike x League of Legends collaboration, creating a dynamic digital fashion skin for Zeri that fuses Nike's athletic brand identity with gaming aesthetics through splash art, 3D modeling, animation, and in-game integrations.
Role & Objective
- •Served as Concept & Visual Development Lead for a cross-industry project between Nike and Riot Games' League of Legends, focused on bridging fashion, gaming, and urban culture.
- •Aimed to design a digital fashion skin that fuses Nike's energetic style with Zeri's fast-paced gameplay, crafting an immersive visual identity across platforms.
Actions Taken
- •Designed custom Character Splash Art to showcase the Nike-inspired skin, emphasizing motion, energy, and electric visuals.
- •Created 3D fashion models in Marvelous Designer to integrate Nike's performance aesthetic with in-game costume design.
- •Produced a mixed media animation blending real-life footage shot in Downtown Los Angeles with digital overlays to connect physical and virtual worlds.
- •Developed in-game store mock-ups to visualize the skin within the League of Legends ecosystem.
- •Collaborated with the Nike .SWOOSH Digital Branding Team and Riot Games to ensure cohesive brand storytelling and authentic integration.
Results & Impact
- •Delivered a compelling cross-industry concept that merges fashion, gaming, and storytelling into an engaging consumer experience.
- •Demonstrated expertise in collaborating with major brands to develop co-branded visual narratives and innovative digital experiences.
- •Produced a full suite of deliverables—splash art, 3D assets, animation, and mock-ups—that lays a foundation for future digital fashion collaborations.