Developed an augmented reality experience for HyperX packaging that lets customers scan QR codes to explore interactive 3D models and animations of key product features, enhancing in-store engagement and buyer confidence.
Role & Objective
•Served as Lead AR Developer to create an augmented reality experience for HyperX product packaging.
•Aimed to transform product packaging into an interactive in-store exploration tool for engaging and educating customers.
•Targeted enhancing the retail experience by letting shoppers scan QR codes to launch interactive 3D models.
Actions Taken
•Developed the AR experience with real-time interaction using Lens Studio.
•Created stand-in 3D models for prototyping using Blender.
•Designed UI overlays and visual elements using Adobe Photoshop.
•Implemented top navigation highlighting three core product features.
•Created bottom panel displaying detailed descriptions and triggering 3D animations upon selection.
Results & Impact
•Successfully improves in-store product understanding and buyer confidence through interactive experiences.
•Enables dynamic storytelling at point-of-sale without requiring sales staff intervention.
•Extends physical packaging into a digital interactive medium for enhanced customer engagement.
•Establishes groundwork for future integration of finalized models from Cloud3 project.