Live AR Demo
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current stage of development:
Finished texturing and reducing 3D model with 28,000 total triangle meshes.
Currently developing AR experience with the model.
Summer 2025
AR Product Customizer
Developed an interactive 3D experience that showcases key product highlights and allows in-store customers to customize HyperX's Cloud 3 S headset in real time. The solution helps sway purchase decisions by visually demonstrating HyperX's advantages over competitors.
Role & Objective
- •Worked as the sole Augmented Reality Developer to create an in-store and mobile-friendly customization tool to drive HX3D accessory sales and in-store purchases.
- •Highlighted unique product features to support customer decision-making at the point of sale.
- •Bridged the gap between headset purchases and accessory personalization.
Key Contributions
- •Optimized 3D models (Blender) and textures (Blender & Substance Painter) for mobile performance.
- •Built the interactive experience in Unity with real-time rendering and AR integration.
- •Developed feature callouts, animations, and clickable hotspots to showcase benefits like comfort, sound quality, and HX3D compatibility.
- •Delivered a production-ready solution for retail deployment.
Results & Impact
- •Helped customers understand HyperX advantages over competitors directly in-store.
- •Increased headset engagement and HX3D accessory sales.
- •Provided a scalable, interactive retail tool that enhances the buying experience.